How to Calculate ROI from Your AI Chatbot

Most small business owners deploy an AI chatbot and then wonder: is this actually working? Here is the exact framework to calculate your return on investment.

The Core ROI Formula

ROI = (Value Generated - Cost of Chatbot) / Cost of Chatbot x 100

What to Measure

Lead Capture Value: Count how many leads your chatbot captures per month that would otherwise have left without contacting you. Multiply by your average lead value.

Support Cost Savings: Track how many support queries the chatbot resolves without human intervention. Multiply by your average cost per support interaction.

After-Hours Revenue: Measure sales or bookings made outside business hours that the chatbot facilitated.

Real Numbers from Our Customers

A restaurant owner using ChatBot Builder reported 47 additional reservations per month from after-hours chatbot conversations, at an average value of 65 GBP each, adding over 3,000 GBP per month on a 19 GBP Pro plan subscription.

Setting Up Your Tracking

In your ChatBot Builder dashboard, navigate to Analytics to see exactly how many conversations converted to leads, bookings, or sales each month. Start measuring from day one and review monthly.